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March 24, 2009

DevaCurl on the use of Amodimethicone!

While browsing NaturallyCurly.com last night, I ran across some pretty interesting information about one of my favorite products...it may have become one of your favs as well, so I thought I'd share! Check out what Shari had to say about the DevaCurl line:

Hello Everyone,


I'm Shari Harbinger, Director of Education for DevaCurl, and I am here to set the record straight for those of you who have questioned the ingredients and performance of our brand.

DevaCurl was the first company ever to launch a sulfate free brand dedicated to the curly consumer.However, it is not enough to use a product that is sulfate free. That is just the beginning! We were also the first company ever, in spite of industry ridicule, who went above and beyond the call of " Curl" duty and replaced synthetic detergents and synthetic ingredients with botanically derived ingredients that cleanse and moisturize curly hair. It was an expensive endeavor, but somebody had to do it.We did indeed set the new industry standard and you have all benefited from our efforts. The result? Softer, shinier, healthier, frizz free curls. We found a way to clean and condition the curls without disturbing the hair and scalp's natural moisture balance. That is how we have become YOUR PREMIER CURLY HAIR EXPERTS!

Deva removed the detergent, ( SLS) , the plastics, resins and numerous synthetic agents, most of which weigh the hair down and repel moisture rather than recover the hairs own natural moisture level.

I would like to respond to the question surrounding cones. Any trace amount of a cone that was previously in Deva, has been removed. The reason it was there in the first place, was becuase we were unable to find a botanical replacement. However, I am happy to report that as of January 1st, 2009, DevaCurl is silicone free, paraben free, plastic free, resin free, sulfate free, botanically drenched and considered vegan.We have never tested on animals and we will never test on animals.

**Please note that by law, we have permission to finish any unused labels from 2008, but rest assured, any product that was filled in 2009, even with 2008 labels stands by our promise.

I look forward to your feedback and continued discussions! Enjoy your Deva!

Reference: http://www.naturallycurly.com/curltalk/showthread.php?t=71561


So, what ya think? Good news, right?!

14 Chime in!:

so1913 said...

Yay!!! Although I never had problems with the old formula.As long as it's still as effective, that's great! Especially for those who were concerned.

ChocolateOrchid said...

How exciting! I've never had an issue w/their products but this makes me even more happy to use them. I hope that this change does effect their performance on my hair.

coilycle said...

Oh I am excited. I am one of the few who did get build up when I used DevaCare One Condition as a leave in...It worked really well as a rinse out though. I can't wait to try the new formula...then I might finally become cone free.

Anonymous said...

Yes, this is good news. I love DevaCurl No-Poo and have been using DevaCare Condition One. I always wondered about the cone in there. Now I don't have to worry any more.

Kyara said...

It's a great thing that they changed the formula! I was a little bit reluctant to try it but now I have to!!! :) I will let you know the results.

Makeup Theory said...

Fantastic. Companies are getting the message that informed consumers aren't buying into the sulfates and harsh chemicals anymore. But this company seems to have led the pack by becoming "green" before it was demanded of them. I will now buy their products. Thanks for letting us know, Nikki.

Nika said...

yes because I've so wanted to try the product but that is the one thing that kept me from trying. Okay I will be looking out for the new batch.

MissMonie said...

I think that's great!! I think I will try them now. It's kinda weird that they will use old labels because that will be confusing to the consumer. I think they should just scrap those and start fresh.

Anonymous said...

I loved DevaCare One Conditioner all of one day before the "a" cone built up in my hair, so this is fantastic news for me!!!! If it moisturizes the same after reformulation, it could very well become a staple! But I'm not repurchasing until the label actually says that there aren't any cones!

Anonymous said...

Yahooooo, doing *flips* I so wanted to try deva stuff but cone had me scared since I stopped using stuff with cones, Question how do I get the new batch, I went to devahaircareproducts.com and still see the old stuff. guess I will wait til May and see if the new formula is in GO DEVA!!!!!!!!!

leandra said...

I agree with you (second Anonymous) about not purchasing to the revised label reflects the revised contents. How do we know when the bottle was filled?

That was actually one of the reasons I wasn't feeling DevaCare. It was nice, but I have a hard time paying a lot for these products that use standard ingredients. Miss Jessie's...@ $60 a pop, you're going to need to be natural or something to get me to buy some. I like it, but I have a lot of hair.

Anonymous said...

Honestly, I loved the One Condition WITH the Amodimethicone. The new stuff doesn't work as well, and now I know why. Pretty crazy though that for the past five years I thought I was "cone free" and I really wasn't. My hair has looked amazing for 5 years and has just recently begun getting frizzy w/ the new formula. Going back to cones, I guess. What works for one doesn't work for all!

Anonymous said...

I found on this site http://www.livecurlylivefree.com/product%20ingredients.htm that Amodimethicone was found to actually be harmful. Once it is dry it becomes non-water soluable... she has good hair care tips and information

Sofija said...

If you like their products, and if they work, then good for you. However, I have to say that I do not like the the tone of their announcement. It reads like "we're the first, and we're the best, and everybody's just trying to be as amazing as we are, but we're still better". The entire first part is just PR, and only the last few sentences mention that their bragging about being sulfate/silicone free is a lie. There are other, better, and more natural companies out there. For example, Aubrey Organics has been around since 1967! Are they going to try to say that they predate them?

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