**Response from SheaMoisture after the jump**
CN commenter, Tinycurls, straight up #Matlocked the situation, so I headed over to BootsUK to check it out. I grabbed the only SheaMoisture product in my arsenal (Coconut Hibiscus Curl and Style Milk) and compared the ingredients on my bottle to the ingredients on the site (click image to enlarge):
Original Article-- 11/24/2015
SheaMoisture Curl Enhancing Smoothie?
So, when I heard that SheaMoisture Curl Enhancing Smoothie was now being sold in a family size jar, I knew that was the size I needed-because my hair loves it. I went to Walmart and purchased the family size and immediately knew something was amiss when I opened it. It had the consistency of the Curl and Style Milk (Huh!? What!?), it was runny, not thick and creamy. I assumed something was wrong with it and no way was I putting it on my hair. I took it back to the store because I was sure it was a bad batch-I mean it just had to be. To my surprise and chagrin all of the family sizes on Walmart’s shelf had the same consistency when I shook the jar.
I was absolutely confused, so I compared the ingredient labels on the regular and family sizes. The ingredients were exactly the same and in the same order. But clearly it’s not the same product. I can only assume the ratio of water to the remaining ingredients has changed. But there was nothing saying new formula on the container.
What is a girl to do?! SheaMoisture is playing with my emotions. I was sure I was getting four more ounces of thick and creamy goodness for my hair for only one dollar more, but nope!
From your comments below, it is clear that some consumers feel that their experiences with SheaMoisture products have changed.
Now that we've heard back from the brand, what say you?