So y’all know I wear many hats, to include mommy, wife, daughter, sister, bestie, best-selling and NAACP Image Award Nominated author, TV personality, habitual over-sharer, natural hair advocate, diva, psychotherapist and lover of ham. But it’s the mommy, psychotherapist and #TeamNatural hats I was wearing when Dove Hair reached out to share the #LoveYourCurls campaign that they had recently launched.
Their team was armed with stats like-
• Only 4 in 10 little girls with curly hair think their hair is beautiful
• Only 10% of women in the US with curly hair feel proud of their hair
• Curly haired girls are 7 times more likely to dislike their curly hair if their mother dislikes her own curls
• 84% of girls whose mother’s like their own hair, say they like their hair as well (1)
Now you know, this is what we do all day every day, so I was already in my choir robe when they started preaching. I didn’t need to see their fancy reports. I know it, I've seen it, I’ve lived it. I used to hate my natural hair, but now I love it. I’ve come full circle. And now I’m trying to make sure that my little sponge, aka Boogie, loves her natural self too, which seems to be working out quite nicely
So this just in—Dove Hair has launched the third phase of their curl lovin’ campaign and this time, they’re tackling the world of Emojis. 1 in 3 women in the U.S. have curly hair (2), and 74% of people in the U.S. report using Emojis daily (3). Yet there continues to be no representation of curly hair available in the Unicode Emoji keyboard.
While Emojis are slowly diversifying (as evidenced by the last update), there is still a “one size fits all” for hair – "straight" and "sleek", you know, the traditional beauty standard. And there are no curly hair updates in sight.
Knowing it takes extensive time to petition Unicode to update its keyboard, Dove Hair will offer an immediate solution for all of the curly girls of the world who currently have no accurate representation of their hair when “speaking” in the increasingly common social language of Emojis.
The Dove Love Your Curls Emojis will be available for free download in the App Store or Google Play TODAY, NOVEMBER 4, 2015 (standard data rates apply). Also, beginning today every time you tweet #LoveYourCurls a curly Emoji will automatically appear within the tweet right after the hashtag.
(1) “Dove Hair Study Conducted by Edelman Berland, October 2014
(2)H&E Study, 2014
(3)Swift Media, August 2015