This Financial Behaviorist is Helping Women Make Better Choices Around Money

Photo: Frederick V. Nielsen, II 
By Sharon Pendana 

Financial behaviorist, coach and author, Jacquette M. Timmons has two great obsessions: shoes, and getting people to see that "you don't manage money - you manage your choices around money." Though she left home at sixteen to study shoe design in New York City, an encounter with an Estee Lauder exec opened an entirely different path— to finance. She was hired as her assistant, then moved with her to Wall Street. At Bankers Trust (now Deutsche Bank) Jacquette worked her way up and moved over to the private bank, while working on her MBA in finance. In 1995, she started her own company, Sterling Investment Management, to focus on two specific arms: consumer-facing, with one-on-one coaching for singles, couples, and entrepreneurs, and institutional-facing, with workshops, panels, and speaking engagements. The common thread always people’s choices and relationship with money.

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