The Real Reason It's Important Pat McGrath's 1 Billion Dollar Makeup Co. Surpasses Kylie's

Pat McGrath & Kylie Jenner
By Erickka Sy Savané

Chances are, a lot of you have never heard the name Pat McGrath, the British-born makeup artist born to a single mother of Jamaican decent, who grew up loving makeup and got her start in the 80's with designers John Galliano and Alexander McQueen. Since then, she's worked just about every major fashion show in every major market, with every major photographer for every major magazine before starting her own makeup line, Pat McGrath Labs, in 2015, following her mom's advice. Today, her line is sold at PatMcGrathLabs.com, Sephora.com and its stores, and will be expanding to even more stores and will soon include merch and apparel with the 60 million dollar investment deal she just secured with a New York-based investment firm. Everything said, her company has just been valued at 1 billion dollars.

Now what do we know about Kylie? 

Lusaka July, Zambia's Version of the Met Gala, Is a Royalty Explosion!

Cleo Clementine & Natasha Van Der Moss
By Mwabi Kaira

Every socialite and fashionista looks forward to that one event each year where they can don their finest fashions and be seen. In America, fashion enthusiasts wait for the annual Met Gala, where the most famous faces from the realms of fashion, film, music and art come together to raise money for the Met's Costume Institute and celebrate the grand opening of its latest exhibition. We wait to see pictures of arrivals and become fashion analysts, picking out our favorite looks. In Lusaka, Zambia’s capital city, the event of the year where we do the same is Lusaka July.

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Tell It Tuesday: Naomi Campbell & the Secret to Staying Lit

Naomi Campbell
By Ta-ning Connai

All Hail the Queen...the queen of beauty and fashion that is. Naomi Campbell got crowned Fashion Icon at the CFDA Awards recently and no model deserves it more. Over 30 years in a youth-obsessed biz, now that's the real definition of longevity! And though she makes it look effortless, her journey was not easy. 

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6 SPF Must-Haves That Ensure Your Black Won't Crack This Summer


By Kandice Guice

Contrary to popular belief, SPF products are a vital summer essential for melanin folks too.

Although darker skin tones are less susceptible to sunburn, they are still at risk of damaging skin effects without the proper protection. These effects include dryness, skin irritation, fine lines, and wrinkles. Such exposure may also result in more serious effects like skin cancer. Incorporating beauty products and sunscreen into your regular routine drastically lowers the risk of skin damage from excessive sun exposure. Here's a rundown of my SPF product bible for summer:

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This Filmmaker Required NATURAL HAIR for Her Cast & There's a Really Good Reason Why

Sens Dessus Dessous Cast 
By Ta-ning Connai

Matamba Kombila is not your average filmmaker. While most directors have the primary focus of creating stories to engage their audience, she takes it a step further with goals to impact her cast through a hair challenge aimed to build true self-esteem. Who in the world does something like that?

Matamba did that.

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16-Year-Old Devian White is a Naturally Glam Georgia Peach

Devian White
By Mwabi Kaira

Look at most young girls and they are busy mimicking the looks and actions of older women they see on social media. Everyone looks like the next girl; same hair, same make up, same clothes, and that's why it’s so refreshing to see 16-year-old Georgia Peach, Devian White, so comfortable in her own skin!

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Gabrielle Union Had to School Dwayne Wade's Sons on the Beauty of Dark Skin Women


Getty images
By Erickka Sy Savané

You would think that marrying a beautiful brown-skinned TV and film star like Gabrielle Union would be enough to show Dwayne Wade's sons that darker-skinned women are beautiful. Think again.

Meet Amber Wagner: The Big Body Instagram Beauty Livin' Her Best Life!

Amber Wagner aka Jstlbby
By Kira Sparkles

Y’all, I am in love with Amber Wagner. When I say that name, it might not ring a bell, but I guarantee you’ve seen her videos before on her Instagram as she’s more famously known as Just Living Baby (@jstlbby). This 26 year old, Los-Angeles based homegirl stands out and is impossible to ignore. Whether it’s because of her flamboyantly fantastic sunglasses, her super long nails or a colorful collection of weaves and wigs on deck, she’s out here encouraging us to live our best lives while reminding us how blessed we are. Even without all of her accessories, Amber commands our attention. Still don’t know who I’m talking about (or just a little curious)? I rounded up some of my favorite videos from her IG to get you just as on board as I am!

Ami McClure Gets a Baddass Baldie & Teaches Her Girls That "Hair Isn't Everything."

The McClure twins with mom Ami
By Mwabi Kaira

Ami and Justin McClure rose to YouTube fame when a video of their adorable twin girls Ava and Alexis went viral in 2016. Their family has recently expanded with the addition of son Jersey. Ava and Lexi have become little superstars appearing on The Ellen DeGeneres show and walking on fashion runways and their parents are behind the girls popular YouTube channel - McClure Twins Family documenting their family life as they grow up.

In a recent vlog, Ami talked about how she is tired of this climate of hair shaming. Commenters leave messages on their videos about Ami fixing her daughter’s natural hair but wearing wigs. They have issues with it, saying, "how can you teach your girls about hair and you don’t love yours,” when that couldn't be further from the truth...

From Bullied to Youngest Fashion Week Designer. 11-Year-Old Kheris Rogers is Flexin' in Her Complexion


Kheris Rogers
By Winnie Gaturu

At age 11, Kheris Rogers has already achieved a lot in her life. She is a model, a motivator and a fashion designer. These are many roles for a girl her age but she has handled them with a lot of grace and positivity. You see, Kheris hit a rough patch when she joined first grade. She was one of the few black kids in the school and was constantly bullied by teachers and other students simply because of her dark skin. They would call her mean names and the kids would refuse to play with her. They made her feel different and above all, less human. This made her cry constantly and even prompted her to begin hating her skin tone. On seeing the suffering her sister was going through, Taylor Pollard, Kheris' older sister, decided to do something to brighten up her mood. She dolled up her little sister for a fashion show and posted the photos on twitter with the hashtag #FlexinInHerComplexion. What happened next was more than the two sisters expected. The pictures quickly went viral and received thousands of positive comments. That was the turning point and things started looking all the way up for Kheris.

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Review: I Tried the Mega Popular Teeth Whitener Owned By This Multi-Millionaire Mom

Amber Rose and Ramon Griggie of Express Smile Atlanta
By Erickka Sy Savané

When it comes to teeth whitening, the mother of all teeth whitening, at least as far as instagram is concerned, is Express Smile Atlanta (ESA). Go to their page and celebrities like Amber Rose, Kylie Jenner and even Teyana Taylor and hubby Iman Shumpert are packed like sardines, big-upping the product for making their teeth pearly white. At some point, it starts looking suspicious because we all know that stars be getting PAID to endorse products!

So honesty, while the celeb endorsements did peak my interest, what tipped me over the edge was getting the opportunity to interview the owner of the company, a black housewife from Atlanta named Ramona Griggie who started selling the product out of her kitchen and is now a multi-millionaire. When it comes to housewives-turned-entrepreneurs it don’t get no realer than that! I mean, she might be the original housewife of Atlanta.

So now I’m super curious to find out if this product really works or if it’s just the latest instagimmick? After all, teeth whitening made an estimated 11 billion in 2016 alone, according to statistics. Only one way to find out, I order a kit...

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Grooming Expert 'I Am Mister Fresh' is Naturally Glam!

Randy aka Mister Fresh
By Erickka Sy Savané

Randy, aka Mister Fresh, was born and raised in a small town in South Jersey. It was his mom who stressed the importance of first impressions and always looking his best. Today, he's taken that advice to new levels by becoming a men's grooming expert, esthetician, content creator, and all-around fly guy. Peep how he stays at the top of his game and naturally glam!

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This Woman Relaxed Her Hair (at home) after 4 Years Natural & Here are the Results

Judith Kryztals
By Erickka Sy Savané

Things change, seasons change, and such is the case with natural hair & beauty vlogger Judith Kryztals, who after 4 years natural, recently relaxed her hair. In a surprise twist, she did it at home using a store-bought relaxer kit. Yup. I stopped doing those in junior high when I burned off my edges (thank GOD they grew back!), but since Judith grew up in her mom's salon she felt equipped enough to give it a shot. However, she DOES NOT recommend others who are going from natural to relaxed follow suit. Since this is a live reaction video you get to see the process as well as the results right along with Judith. I have to admit, watching her put the creamy crack on her virgin hair made me want to scream, "Noooooo!!!" but to each her own. Check out the video and tell us your thoughts?

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Who Says Soap Has to be Boring?

Finchberry soaps
By Kira Sparkles

Today I'm super excited to share my love for a brand called Finchberry! They're a soap company that's based near my neck of the woods in North Florida known not only for being vegan and preservative free, but their products are so cute and colorful! They look like little decadent slices of cake. Everything in this brand is just an absolute feast for the eyes. But how do these products hold up in everyday life? Are they just pretty? Or are they practical too?

Actress & Total Fitness Health Junkie Summyr is Naturally Glam!

Summyr Sheppard
By Kanisha Parks

Meet Summyr, a 25-year-old multi-talented beauty who has been natural all her life! She acts, models, trains, and recently became vegan. Find out how she juggles her many interests, all while keeping it naturally glam!

If You Don't Have a Succulent Plant, Here's What You're Missing

succulents

By Kira Sparkles

Last winter, my roommate, Earl, brought home a plant. It was a small plant from the grocery store with thick, green leaves and little pink flowers. He usually brought home cut flowers, but it was the first time he brought home an actual plant. My first thought was that this plant would die in a week. I have the brownest of thumbs. I tried growing basil that summer with no luck. When I was a teenager, I somehow managed to kill my lucky bamboo. This thing didn't have a chance. He didn't seem too hopeful either.

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Keep Melinated Skin Poppin' With This All Natural DIY Skin Mask

Skin & Beauty Vlogger Angeer. a 
Hey Lovers,

In this video I show how I make my facial mask. This DIY face mask which I make with all natural ingredients (Ginkgo Biloba powder, Ginger powder and dark coffee) will help your face Melanin stay young and radiant, and aid in healthy melanin production. You can also use this for your body.

Dominique Silver. Trans. Model. Jet-Setter.

Dominique Silver
By Erickka Sy Savané

Safe to say, the modeling industry has changed. Gone are the days where one standard of beauty represented the whole, and we can't get enough of diverse beauties like Winnie Harlow, Philomena Kwao, and Adut Akech. So it makes sense that transgender beauties are also having their day. Gone are the days where trans models have to hide out of fear or because no one will book them. One trans model who is carving out a name for herself is Dominican Republic-born, San Diego-bred Dominique Silver who has been in the modeling game long enough to chat about how the industry has evolved and what it's like to be a trans model today.

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A 3D Emoji App for Melanin-Poppin,' Natural-Haired Women is Just What We Need!

NapturalistaMoji.com
By Erickka Sy Savané

Ever feel like you needed an emoji that said exactly what you need it to say from someone that looks like you and your peeps? Napturalista Moji feels you and that's why they recently launched a kickstarter campaign to bring their melanin-poppin,' natural-haired emoji's to life!

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Simplifying Korean Beauty One Step at a Time


By Kira Sparkles

I became obsessed with Korean Beauty - or K-Beauty - about three years ago when visiting my friend Tiffany. Looking at her bathroom counter, I couldn't help noticing her routine! K-Beauty's packaging comes in a variety of fun shapes and sizes to display their products. It's SO CUTE! Exfoliators in coffee cups! Lip balms in peaches! Cleansers with cute animals!

The first time I looked into what K-Beauty was, I was met with article upon article about a "10 step method" that felt overwhelming and bank-breaking. Since I've had three years worth of trial and error, I thought it would be worth sharing these experiences because I'm always asked: Is Korean Beauty really ten steps?!

Yes. And no.

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