24 Shades of Business: A Coloring Book for the Black Entrepreneur's Soul


Book illustration by Shakira Rivers

By Michelby Coco-Whitehead

As a single 30-something with no children, I sometimes feel like I’m in my second childhood. I still watch cartoons and collect baby dolls that exude black girl magic with absolutely no shame. But coloring has never excited me as a kid, and it didn’t appeal to me in adulthood when my cousin mentioned her coloring book for women. I thought to myself: I ain’t THAT bored! But according to Psychology Today, there is power in coloring. Researchers say that coloring can be used to aid with therapy and as an intervention to relieve stress and anxiety. Taking this into consideration, I can now see why coloring books are the new wave. When I found the one created by Latoya Nicole, I was ecstatic.

North Carolina mover and shaker Latoya is a mental health professional, entrepreneur, and the brains behind 24 Shades of Business: An Adult Coloring Book, which features images of beautiful, boss women who are bloggers, doctors, makeup artists, teachers, yoga instructors, etc. It also contains mazes and motivational quotes. Recently, Latoya chatted with us about the inspiration behind her coloring book and why they're great therapy for black women, especially entrepreneurs!

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Black Friday Fact: This Could Be Why Your Small Business Is Failing.

By Michelby Whitehead

Entrepreneurship is not for the faint of heart. It takes expertise in your industry, patience, tough skin, and excellent time management skills to see the profits you desire. If you are putting these things into practice but still haven’t garnered desirable outcomes in your small business, I have a question for you. Do you support other women with small businesses?

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