Can Brand Ambassadors and Social Media Influencers Be Trusted? Nikki Walton Weighs In.

By Kanisha Parks

When I went natural back in 2009, YouTube was the best place to find out how and what to use to maintain my hair. Product reviews were reliable—I wasn’t worried about whether or not I could trust the person’s opinion because brand compensation wasn’t yet a factor. But now it’s 2017 and every time someone suggests a product, the first thing I want to know is, “Were they paid to say this?”

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