Everything You Need to Know About PR From Publicist Deidre Palode

Deidre Palode
By Michelby Coco Whitehead

A publicist’s job is quite fascinating, especially as it relates to the beauty industry. From your favorite hair care commercials and even the infamous Dove and Shea Moisture ads that made consumers of color say “Girl, bye!” you can bet your good wig that a publicist was involved somewhere in the process. Having a PR expert on your team is an invaluable investment, but before hiring someone, there are several things to consider. Atlanta-based PR pro Deidre Palode shared some insight on what it’s like to work in the industry, as well as what beauty professionals should consider before hiring someone to leverage media coverage for their brand.

The One Thing I Regret Not Doing In My Last Job

  Getty Images

By Tee Elle 

I had a habit of establishing myself as a crucial team-player on the job. It was usually unintentional, though. I liked finding ways to make standard processes easier because extra steps annoyed me and I liked working on different projects to break up the boredom that came with crunching monthly sales figures. But I also think an even deeper part had to do with the idea that I had something to prove. Black women are more than capable. We’re not catty and difficult on the job. We get ish done and we can run things better than the white male who earns an average of $21,001 more than we do per year. I wanted those coins. And the maximum annual bonus, too. But my work ethic told my colleagues and upper management a story that was completely different from the one I crafted. 

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