6 Makeup Brands with Diverse Foundation for Women of Color

By Hayden Stewart

As a woman of color, it can be a pain to find the right foundation. Many brands only carry a limited range of shades, and more often than not, you have to settle for an inaccurate, unflattering shade, or you’ll have to put in extra work to blend colors to achieve the right look. And who has time for that?

Thankfully, there are brands that are making efforts to offer more inclusive, diverse shade ranges to accommodate all skin tones. Next time you’re visiting your local pharmacy or Sephora, keep an eye out for these lovely brands!

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7 Black-Owned Beauty Brands To Know


Fenty Beauty By Rihanna
According to research, black women spend a whopping 80% more on cosmetics than any other group, yet remained majorly-and noticeably-ignored by the industry for years.
Insert singer Rihanna’s Fenty Beauty collection, the atomic bomb that has (in a few short weeks) revolutionized the beauty world, leaving it scrambling for black women’s attention. I must say, this observation alone makes me even giddier for the superstar’s success, which shines a beaming light on an undercover problem within beauty--diversity. With #FentyBeauty now joining the ranks as yet another black-owned beauty company addressing the unique challenges women of color face in the makeup aisle, we thought it fitting to highlight a few more black-owned beauty brands. Take a look!

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