I Swapped My $42 Holy Grail Foundation For This $11 Drugstore Gem


Source: McKenzie Dawkins / McKenzie Dawkins

by McKenzie Dawkins via MadameNoire.com

I’ve come a long way in my makeup journey. From learning how to color-match foundations to finally understanding the importance of a good brow, it’s been a trial-and-error process from basic to beat-level application skills. I’m by no means an expert; in fact, I’m still making new discoveries every day. One of those realizations is that more expensive doesn’t always equal “better.”

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If You’re Ready to Grow Your Eyelashes, Give These Products a Try!

INARTICLEprince-akachi-780383-unsplash
PHOTO -- PRINCE AKACHI


Most of us know at least one person, often a child, who has eyelashes that are so long and beautiful, we can’t help but to secretly envy them.

We get that it’s the result of their DNA; the problem is, no matter how hard we try to achieve lashes that come even close to theirs, shy of getting a pair of faux lashes which can get pretty pricey, we fail. Miserably.

Here’s the scoop on eyelashes:

Yes, the natural length and curl that you have largely depend on genetics. Something else to keep in mind is eyelashes go through growth phases just like the hair on our head does—they grow, they fall out, and it takes approximately 1-6 months for them to grow back in.

Whether you want longer lashes than Mother Nature gave you or you’re in the process of waiting for some of yours to grow back, there are products—some of which are pretty affordable—that you can put on your eyelashes in order to give them the “Oomph” they need to reach new heights relatively-speaking.

If you’re thinking about doing a little eyelash product shopping this weekend, whether online or off, here are some excellent products to try.

10 Drugstore Products to Try This Fall!



Whether it’s makeup, hair, beauty, or skin, the drugstore is that tried and true friend who’s always got you covered. We all know the beauty aisle is filled with a variety of go-to and lesser-known brands, most of which rival high-end products. Ready to change up your look or try something new? Here are some drugstore beauty products to look out for this season, because you deserve to look luxurious on any budget.

All of these products are available at stores such as Walmart, Ulta, CVS, and Target.

Is the "Most Beautiful Girl in the World" Doing Too Much?

Photo of Jare Ijalana by Bamuyiwa
By Erickka Sy Savané

By now many of you have seen the now viral photo of beautiful 5 year-old Nigerian girl, Jare Ijalana, recently anointed, 'The Most Beautiful Girl in the World.' To see her sweet, angelic face is to instantly fall in love. To see the wig and full-on makeup on a girl so young has many asking, is it too much though?

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The Real Reason It's Important Pat McGrath's 1 Billion Dollar Makeup Co. Surpasses Kylie's

Pat McGrath & Kylie Jenner
By Erickka Sy Savané

Chances are, a lot of you have never heard the name Pat McGrath, the British-born makeup artist born to a single mother of Jamaican decent, who grew up loving makeup and got her start in the 80's with designers John Galliano and Alexander McQueen. Since then, she's worked just about every major fashion show in every major market, with every major photographer for every major magazine before starting her own makeup line, Pat McGrath Labs, in 2015, following her mom's advice. Today, her line is sold at PatMcGrathLabs.com, Sephora.com and its stores, and will be expanding to even more stores and will soon include merch and apparel with the 60 million dollar investment deal she just secured with a New York-based investment firm. Everything said, her company has just been valued at 1 billion dollars.

Now what do we know about Kylie? 

6 Makeup Brands with Diverse Foundation for Women of Color

By Hayden Stewart

As a woman of color, it can be a pain to find the right foundation. Many brands only carry a limited range of shades, and more often than not, you have to settle for an inaccurate, unflattering shade, or you’ll have to put in extra work to blend colors to achieve the right look. And who has time for that?

Thankfully, there are brands that are making efforts to offer more inclusive, diverse shade ranges to accommodate all skin tones. Next time you’re visiting your local pharmacy or Sephora, keep an eye out for these lovely brands!

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Comment on ALL Articles For A Chance To Win a "Celeb" Matte Liquid Lipstick by Ferya Cosmetics!

Ferya Cosmetics 
Hey Naturals,
Ever wonder what it would feel like to rock the perfect lip like your favorite celebrity? Well, even if you haven't, we've got the perfect matte liquid lipstick just for you! It's appropriately titled 'celeb,' it's by Ferya Cosmetics, and it can be yours just by commenting on all articles this week! We're giving away 5, so you'll wanna get started!

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Slay This Black Power Look For Black History Month

Nellie Robert
Okay Ladies, it's Black History Month and since we're always ready for an opportunity to feel ourselves, why not with a new look? UK makeup vlogger Nellie Robert definitely had us in mind when she came up with this one! The fro, the yellow glittery gold eyelids (that she will show you how to execute in the video), the earrings, are all a WIN. Who knows, maybe this can be your I'm-going-to-kill-it-watching-Black-Panther look! Oh, and if you like, show her some love by sharing, leaving a comment and/or subscribing to her channel...

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Shola is Naturally Glam & a Helluva Makeup Artist!



Born and raised in Queens, New York, Olushola, aka Shola, which means 'one who is blessed' in Yoruba, is a hair and makeup vlogger who will instantly become your bff in your head! Find out her fav hair care products, her top makeup tip, and how she stays body positive! 

Does Saying No To Makeup Come With Age?


Model Naomi Campbell
By Erickka Sy Savane

There was a moment a few months ago when I was getting ready for an event, standing in the mirror with a tube of lipstick, wondering why I was about to paint my face. I’d done it a zillion times without question, but this time, I just felt silly. What I really wanted was to go completely as I am. Now, I don’t mean butt-naked, but naked-face. Is this what it means to get older? Still, I went ahead and did it, and when I got to the event and posed the question to a few friends they looked at me like I was smoking crack. Wanna clear a room? Start talking about age. My bad.

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A 7-Minute No Foundation Routine That'll Leave You Looking Bright And Glowy


By Winnie Gaturu

Let's face it, not all of us have time to put on a full face of makeup on a daily basis. However, this doesn't mean that you can't still look good. I'm certain you've seen many Instagram models looking awesome even with "no makeup" on. Well, the truth is, even though they don't have their usual makeup on, they still do something to give their face a glow. You can do it too. It only takes seven minutes or less and it doesn't require foundation. Let's get right to it!

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