Everything You Need to Know About PR From Publicist Deidre Palode

Deidre Palode
By Michelby Coco Whitehead

A publicist’s job is quite fascinating, especially as it relates to the beauty industry. From your favorite hair care commercials and even the infamous Dove and Shea Moisture ads that made consumers of color say “Girl, bye!” you can bet your good wig that a publicist was involved somewhere in the process. Having a PR expert on your team is an invaluable investment, but before hiring someone, there are several things to consider. Atlanta-based PR pro Deidre Palode shared some insight on what it’s like to work in the industry, as well as what beauty professionals should consider before hiring someone to leverage media coverage for their brand.

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