Beauty Vlogger Jackie Aina Wants To Eliminate Struggle of Finding Proper Foundation Color For Black Women


Popular beauty vlogger Jackie Aina is helping to eliminate the struggle of finding the proper foundation color for black women. On her 30th birthday, she announced an upcoming collaboration with Too Faced Cosmetics. The collection will expand on the 24 Born This Way oil-free foundation shades, creating additional options for deeper skin tones.

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Zendaya’s New App Shares Her Beauty Secrets & Much More


By Monica Williams

Late last year, the talented 20-year actress and musician Zendaya, recently launched Zendaya: The App. Inside the app, she gives fans an exclusive pass into her life and style, along with advocacy support and beauty secrets.

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MAC Cosmetics To Release Aaliyah Collection in 2018


You’ve asked and it shall be received! Back in 2016, Aaliyah fans petitioned M.A.C. Cosmetics to create an inspired collection on her behalf. This campaign spearheaded immediately after M.A.C. announced its Selena-inspired collection was coming soon.

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10 Stunning Black Models You Should Follow on Instagram

Pictured: South African model, Thando Hopa
Black Girl Magic is dominating Instagram. Models are taking advantage of this social media platform to showcase their beauty and diversity. Of course these are not regular bathroom selfies, their photos  are worthy of any magazine cover.

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Senegalese Model Khoudia Diop Wants To Show Young Girls "It's Not Bad To Be Dark"

Photo by Joey Rosado

Khoudia Diop, the now 20 year old model from Senegal, West Africa is continuing to redefine the standard of beauty. Known as 'melaniin goddess' on social media, she created the name to give meaning to dark skin girls, showing them “it’s okay to be dark and that different is beautiful.” Mission accomplished, as her page displays gorgeous photography of her deep ebony blue skin.

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Why You Should Always Clean Your Makeup Tools

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If you wear makeup on a regular basis or watch “how to” makeup tutorials, then you probably know which makeup brush to use for concealing, applying foundation and contouring. Are you aware that you should be cleaning your brushes regularly? Washing your brushes (and sponges) should be a vital part of your beauty routine. Dirt, oil and bacteria may get trapped in the bristles, which leads to clogged pores, which in turn leads to breakouts. Also, makeup tools can sometimes be a bit pricey, so proper cleaning extends the life of your brushes, protecting your investment.

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Makeup Tips For Women With Sensitive Skin

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By Monica Williams

Sensitive skin can affect people of all ages and complexions. If you suffer from this particular skin type, then you know irritations can arise easily for several different reasons. Sometimes your skin will rebel against you due to harsh cleansing, trying new products, climate change or chronic skin sensitivity. This can result with unpleasant sensations (stinging, burning, pain and tingling). Regardless of the cause, it’s important to learn how to pamper your skin and avoid common irritants. Here are 5 tips for you to try!

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Here's Why You Should Try Sacha Cosmetics


I first learned of SACHA Cosmetics through Beauty Vloggers who frequently use the Sacha Buttercup setting powder as one of the final steps in their beauty routines. It’s Amazon's #1 best-seller in face powder and it is great for medium to dark skin tones. It’s highly-coveted in the makeup world and beauty lovers appreciate its multiple purposes. The product can be used to highlight, set/bake your concealer or as an all-over face powder. It gives the benefit of shine reduction and keeps your face matte for hours, which is perfect for taking photos.

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4 Makeup Tips For Busy Moms

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Mornings can be a struggle for anyone. Getting out the door on time is a cause for celebration. On top of getting yourself prepared for the day, imagine what it's like adding children to the mix. If you are a working mom, then you know the struggle is real. Who has time for full makeup applications when you must take care of the children and get ready for work at the same time. If you need a little help, here are a few tips that will save you a time with your makeup routine.

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Have you heard of Marjani Beauty?


Marjani Beauty Company is one you should know. They are a one stop shop online “beauty destination for melanin women by melanin women."

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The Faux Freckles Beauty Trend


Some people associate freckles as a physical feature for only Caucasians. We know that is not true because there are brown beauties around the world that have the tiny speckles on their skin. In the world of beauty trends, who would have ever thought “fake it until you make it” would apply to freckles. Once upon a time, freckles were covered with concealer and foundation. Most of them appeared during childhood and increased by sun exposure. Now some envious beauty lovers without them are adding those trademark dots in their makeup routine.

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5 Products for Long-Lasting Makeup During the Summer Heat


Summer months are full outside activities. We love social gatherings, lounging at the beach and traveling with family and friends. Amid it all, the temperature could potentially be a deal breaker for your makeup. Having it ruined by heat and humidity is a fear of most beauties. No need to use heavy powders in the blistering heat. Try switching up your arsenal and consider using these lightweight products to help keep your makeup flawless!

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7 Beauty Tips For The Bride To Be

Photographer – Archyra Photgraphy

The wedding day is very special for all brides. Looking beautiful for her groom to be is essential, although achieving the desired look can be a daunting task. Along with the finding the perfect dress and accessories, brides stress over their wedding day beauty look as well. Making the decision to hire a professional makeup artist or simply do the makeup yourself can be a changeling one. If you don’t have the budget to splurge on a professional, here are a few tips for you to achieve your perfect look.

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Have You Tried This Black-Owned Men's Grooming & Beard Care Company?

Photo Courtesy of Nature Boy Products

Self-care and grooming is just as important to men as it is for us women. Although there is an abundance of skin care companies that sell products for women, there are very few that cater to men, especially black men. That is why I was excited to chat with the Founder and Artisan of Nature Boy Products. His product line focus is facial hair and skin, composed of natural ingredients that heal, soften and smell great. Keep reading to learn more about the journey, products offered and what we can look forward to in the future.

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Here's 3 Tutorials On Creating The Perfect Eyebrows


Written by Monica Williams

Most beauty enthusiasts would say that eyebrows are the most important feature on any face. Did you know their main function is to prevent moisture from getting into the eyes? Not only that, brows are important to “human communication and facial expression”, reported by Yahoo! Health. It is one of the first things you notice when you are in someone’s presence. Whether you prefer them thick, thin, arched or natural, you are bound to find the right look to enhance your appearance.

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3 Black Owned Beauty Brands For Women Of Color

Photo courtesy of The Lip Bar

Written by Monica Williams

For many black women, searching for makeup that matches our skin tone can be quite challenging. There are many mainstream beauty brands that do not supply ranges of color for women of color. It becomes frustrating walking down the drugstore isles in hopes of finding the “perfect match”, only to leave empty handed and disappointed the majority of the time.

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