Beauty Vlogger Jackie Aina Wants To Eliminate Struggle of Finding Proper Foundation Color For Black Women


Popular beauty vlogger Jackie Aina is helping to eliminate the struggle of finding the proper foundation color for black women. On her 30th birthday, she announced an upcoming collaboration with Too Faced Cosmetics. The collection will expand on the 24 Born This Way oil-free foundation shades, creating additional options for deeper skin tones.

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Zendaya’s New App Shares Her Beauty Secrets & Much More


By Monica Williams

Late last year, the talented 20-year actress and musician Zendaya, recently launched Zendaya: The App. Inside the app, she gives fans an exclusive pass into her life and style, along with advocacy support and beauty secrets.

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MAC Cosmetics To Release Aaliyah Collection in 2018


You’ve asked and it shall be received! Back in 2016, Aaliyah fans petitioned M.A.C. Cosmetics to create an inspired collection on her behalf. This campaign spearheaded immediately after M.A.C. announced its Selena-inspired collection was coming soon.

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10 Stunning Black Models You Should Follow on Instagram

Pictured: South African model, Thando Hopa
Black Girl Magic is dominating Instagram. Models are taking advantage of this social media platform to showcase their beauty and diversity. Of course these are not regular bathroom selfies, their photos  are worthy of any magazine cover.

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Senegalese Model Khoudia Diop Wants To Show Young Girls "It's Not Bad To Be Dark"

Photo by Joey Rosado

Khoudia Diop, the now 20 year old model from Senegal, West Africa is continuing to redefine the standard of beauty. Known as 'melaniin goddess' on social media, she created the name to give meaning to dark skin girls, showing them “it’s okay to be dark and that different is beautiful.” Mission accomplished, as her page displays gorgeous photography of her deep ebony blue skin.

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Why You Should Always Clean Your Makeup Tools

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If you wear makeup on a regular basis or watch “how to” makeup tutorials, then you probably know which makeup brush to use for concealing, applying foundation and contouring. Are you aware that you should be cleaning your brushes regularly? Washing your brushes (and sponges) should be a vital part of your beauty routine. Dirt, oil and bacteria may get trapped in the bristles, which leads to clogged pores, which in turn leads to breakouts. Also, makeup tools can sometimes be a bit pricey, so proper cleaning extends the life of your brushes, protecting your investment.

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