Source: Axelle/Bauer-Griffin / Getty
I can’t even begin to explain how horrifying and damaging this is. Skin lightening through the use of cosmetic bleaching products is a multi-billion dollar industry in
West Africa, which makes the Lagos launch no coincidence. This company is preying on people already engulfed in a decades-long barrage of pro-light skin marketing, and
Blac Chyna has signed her soul on the dotted line. To make matters worse, neither the company nor the media mogul seem willing to own up to the reality of what they’re doing. Comments are disabled under Chyna’s promotional Instagram post, as well as under all posts on the brand’s main account.
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