While browsing NaturallyCurly.com last night, I ran across some pretty interesting information about one of my favorite products…it may have become one of your favs as well, so I thought I’d share! Check out what Shari had to say about the DevaCurl line:
I’m Shari Harbinger, Director of Education for DevaCurl, and I am here to set the record straight for those of you who have questioned the ingredients and performance of our brand.
DevaCurl was the first company ever to launch a sulfate free brand dedicated to the curly consumer.However, it is not enough to use a product that is sulfate free. That is just the beginning! We were also the first company ever, in spite of industry ridicule, who went above and beyond the call of ” Curl” duty and replaced synthetic detergents and synthetic ingredients with botanically derived ingredients that cleanse and moisturize curly hair. It was an expensive endeavor, but somebody had to do it.We did indeed set the new industry standard and you have all benefited from our efforts. The result? Softer, shinier, healthier, frizz free curls. We found a way to clean and condition the curls without disturbing the hair and scalp’s natural moisture balance. That is how we have become YOUR PREMIER CURLY HAIR EXPERTS!
Deva removed the detergent, ( SLS) , the plastics, resins and numerous synthetic agents, most of which weigh the hair down and repel moisture rather than recover the hairs own natural moisture level.
I would like to respond to the question surrounding cones. Any trace amount of a cone that was previously in Deva, has been removed. The reason it was there in the first place, was becuase we were unable to find a botanical replacement. However, I am happy to report that as of January 1st, 2009, DevaCurl is silicone free, paraben free, plastic free, resin free, sulfate free, botanically drenched and considered vegan.We have never tested on animals and we will never test on animals.
**Please note that by law, we have permission to finish any unused labels from 2008, but rest assured, any product that was filled in 2009, even with 2008 labels stands by our promise.
I look forward to your feedback and continued discussions! Enjoy your Deva!
So, what ya think? Good news, right?!