Christo of Christo Fifth Avenue in NYC has clients with hair throughout the curly spectrum. And over the years, when it comes to those with tight coils or kinky hair, he’s heard the same complaints about products geared toward them—too greasy! Those products were full of waxes and grease and would weigh down the hair.
“Have you ever watched ‘Coming to America’? Remember that fake hair product? Soul Glo—they were complaining of the same type of thing,” he says. “That’s the typical product that was in the market, and I thought there must be something better!”