Today, NaturallyCurly.com shares a fresh look and approach to content organization – offering a more personalized experience for the engaged curly, kinky and wavy hair consumer.
“NaturallyCurly.com is segmenting “niche within a niche” content,” says Crista Bailey, NaturallyCurly CEO. “Our definition of ‘curly hair’ means multiple hair types with different needs. What works for someone with wavy hair may not work for someone with kinky hair.” The new site highlights topics that matter most to different hair types.
Revamp efforts include:
- Hair-type specific content
- Upgraded geo-targeted Salon & Stylist Finder, allowing visitors to find a nearby curl specialist
- Upgraded Frizz Forecast including 5 days of forecasting humidity and the elements’ effects on hair’s “Frizz Factor”
Check it out when you get a chance!