Today, NaturallyCurly.com shares a fresh look and approach to content organization – offering a more personalized experience for the engaged curly, kinky and wavy hair consumer.
“NaturallyCurly.com is segmenting “niche within a niche” content,” says Crista Bailey, NaturallyCurly CEO. “Our definition of ‘curly hair’ means multiple hair types with different needs. What works for someone with wavy hair may not work for someone with kinky hair.” The new site highlights topics that matter most to different hair types.
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Revamp efforts include:
- Hair-type specific content
- Upgraded geo-targeted Salon & Stylist Finder, allowing visitors to find a nearby curl specialist
- Upgraded Frizz Forecast including 5 days of forecasting humidity and the elements’ effects on hair’s “Frizz Factor”
Check it out when you get a chance!
after hearing our concerns, the powers that be at NaturallyCurly removed the word nappy and extends their apologies, as they didn't intend to offend anyone.
yea i agree with anonymous, everyone know that most black people hair are between 3c and 4c and they should just take the word out.
Why did they have to call the curl types for 3c and 4 "kinky, *nappy*, black, biracial, multiracial and African American"? The politically incorrect term I'm referring to would obviously be "nappy". They might want to update that with something a little more 2010–with a positive, reaffirming connotation instead of one that has a history of being so negatively charged. Here's a solution–just take the word out!
It has a magazine feel to it especially with the highlighted articles.
I'm loving the new layout. 🙂 ~KF519
the frizz forecast is so cool!