Today, shares a fresh look and approach to content organization – offering a more personalized experience for the engaged curly, kinky and wavy hair consumer.

“ is segmenting “niche within a niche” content,” says Crista Bailey, NaturallyCurly CEO. “Our definition of ‘curly hair’ means multiple hair types with different needs. What works for someone with wavy hair may not work for someone with kinky hair.” The new site highlights topics that matter most to different hair types.

Revamp efforts include:

Check it out when you get a chance!