L. Michelle of My Hair is Me writes:

Thanks to my Sorority Sister Laila of MamaLocs, I am appalled at Kohl’s!! She just shared with me that they’re advertising a curly afro wig. The kicker? It’s called the Ghetto Fab Wig!!!

What is GHETTO about a curly afro????????

Uhm, check out the ad, here’s the link if you want to see it up close and personal. Seems that someone in the PR department is going to SHOULD have a little bit of explaining to do once this one goes viral!!! Afrobella and Luvie have already posted rants.

What do you think? Weigh in!

***CN Responds: In one word? Appalling. Yet sadly, I’m not surprised. It’s just more evidence to show that the perceived negativity, our alleged oversensitivity, is all but imagined. Now, what are we gonna do about it?***

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UPDATE!

Misha writes:

Hi Nikki, love the site!

Down to business—I called Kohl’s and spoke to a supervisor and they said the product is coming off the site in 24 hours. He was apologetic as I asked him if Kohl’s supports Black face and other negative caricatures of Black Americans. So let’s see what happens. I HIGHLY encourage others to call Kohl’s and ask about the wig so that they can feel a little pressure….

(866) 887-8884