Tonya McKay of Naturallycurly writes;

Manufacturers turn to high tech science, sustainability and natural ingredients to bring you the latest hair care products.

Despite being generally rather stable, the personal care and cosmetics industry has not escaped the recession entirely unscathed. Budget-conscious consumers have sought out lower-priced alternatives to salon-based premium priced goods and services, and switched to the less expensive brands available at major retailers, online vendors, and health food stores. Many have elected to forego visits to the salon and do their own chemical processes, such as hair color, at home. The result of this trend has been a slight decrease in typical growth compared to previous years. Fortunately, examination of the current research and development focus in the industry reveals that this is a new opportunity for manufacturers to demonstrate their versatility and ability to meet the demands of their dynamic market.