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Curly Nikki

Did SheaMoisture Change Their Formula? (Updates)

By January 27th, 20213 Comments

**Response from SheaMoisture after the jump**

Did SheaMoisture Change Their Formula? (Updates)

CN Says:
CN commenter, Tinycurls, straight up #Matlocked the situation, so I headed over to BootsUK to check it out. I grabbed the only SheaMoisture product in my arsenal (Coconut Hibiscus Curl and Style Milk) and compared the ingredients on my bottle to the ingredients on the site (click image to enlarge):
Did SheaMoisture Change Their Formula? (Updates)
top: ingredient list on BootsUK for Curl and Style Milk 
Bottom: ingredient label on my bottle of Curl and Style Milk
Did SheaMoisture Change Their Formula? (Updates)
 This appears to be a completely different product?  
*in my Katt Williams voice* If I should just so happen to put GLYCERIN in my hurr, uh… there will be some effects.  I clicked through a few other products and all of them had glycerin listed in the top five ingredients. #ICannot 
Of course I’ll withhold judgement until I hear from a SheaMoisture rep (maybe this is how they roll in the UK? Are these throwback ingredients, or nah?). 
Check back for updates,

Original Article– 11/24/2015
Did SheaMoisture Change Their Formula? (Updates)
by Cree Brown
SheaMoisture Curl Enhancing Smoothie 
SheaMoisture Curl Enhancing Smoothie?

So, when I heard that SheaMoisture Curl Enhancing Smoothie was now being sold in a family size jar, I knew that was the size I needed-because my hair loves it. I went to Walmart and purchased the family size and immediately knew something was amiss when I opened it. It had the consistency of the Curl and Style Milk (Huh!? What!?), it was runny, not thick and creamy. I assumed something was wrong with it and no way was I putting it on my hair. I took it back to the store because I was sure it was a bad batch-I mean it just had to be. To my surprise and chagrin all of the family sizes on Walmart’s shelf had the same consistency when I shook the jar.

Read On!>>>
I was absolutely confused, so I compared the ingredient labels on the regular and family sizes. The ingredients were exactly the same and in the same order. But clearly it’s not the same product. I can only assume the ratio of water to the remaining ingredients has changed. But there was nothing saying new formula on the container.

What is a girl to do?! SheaMoisture is playing with my emotions. I was sure I was getting four more ounces of thick and creamy goodness for my hair for only one dollar more, but nope!

Have you noticed a difference? 

CN Says:
I tried so hard to love the smoothie but its sticky consistency always left my fine, highly porous strands disrespectfully coated and dry, yet greasy somehow.  Perhaps a watered down version would bode well for my curls…  

Response from SheaMoisture:
“Thank you for raising these issues, as it offers us an
opportunity to provide necessary clarification.  First, SheaMoisture
has championed natural hair and earned the love of our community by staying
true to using the highest-quality ingredients and formulations for our
communities, thus ensuring our products most effectively meet your needs. 
That has been and will always be our formula for success.  So, we have not
and do not plan to change our formulations on the Smoothie because it just
works great for the need states of our communities here in the States.  
Second, we’re always happy to answer questions about our products and encourage
members of the SheaMoisture community to come to us with issues, concerns,
praise and suggestions alike about our products.  
We consider this
feedback an essential part of our relationship with our community – as
listening to and acting on your needs is how we founded our company and is what
continues to drive everything we do. 
Unfortunately, we were not contacted for comment/input re:
the questions/claims posed in these (original or updated) posts.  Still,
we have a responsibility to our community to ensure accuracy over
assumption.  So, third, we assure you that we haven’t changed our
award-winning SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie formulation
now being sold in family-size at Walmart.  The family-size is the same
formulation as the other sizes, but super-sized for more value because that’s
what our community asked of us. Because our Smoothie contains natural and
certified organic ingredients, at times the texture, color and consistency may
understandably vary due to factors including storage conditions and
temperatures.  This is consistent with many natural products, and the
efficacy remains.  We’re constantly amazed by and appreciative of the love
for our Smoothie and the creative ways our community uses it.  So, it’s
here to stay – using the same beloved family recipes from our Grandma Sofi.  

re: the US v. UK labels…with our entry into new global markets, we continue
to innovate with the utmost quality, performance and naturals compliance
possible.  As we service our community in the EU, we are taking that same
approach – using the same culturally authentic ingredients. 
However, unique climatic conditions, need states and European Union
registration guidelines that exist across the pond (and which differ from U.S.
FDA guidelines) require that we make some tweaks to be mindful of these
regulations/considerations, while also ensuring that we are delivering the
efficacious products our community deserves and expects.  So, while we
love #Matlock, there is no mystery here.  Different countries. Different
local considerations. Same ingredients. Same efficacy and impact.  As we
approach 25 years of doing what we love for the community we love, our family
will continue our proud tradition of making the highest-quality products
possible with natural, certified organic and ethically sourced ingredients and
doing what we do best – serving our SheaFam with only the best…wherever they

From your comments below, it is clear that some consumers feel that their experiences with SheaMoisture products have changed. 

Now that we’ve heard back from the brand, what say you? 


  • Daphne Donnot says:

    its not only those products. the most disappointing realization is that the coconut hibiscus conditions as well as the leave in conditioners (black castor oil, shea butter one) ingredients definitely changed i have used the coconut hibiscus line for 10 years and i recently started to recognize that my hair is very dry and ive been trying to solve it with these products and it left my hairs worse. the reasoning for this being the first 3 ingredients are no longer shea butter and coconut oil andago butter or jojoba oil, because those should be the body of the product. typically the first 3-5 ingredients are the primary makeup of the product this is concerning because now the first three ingredients are water, cetearyl alcohol, caprylic triglyceride, and then finally shea butter than more concerning unknown ingrediants. im dissapointed because the person who founded this company would have never added so much nasty stuff into a conditioner.

  • Unknown says:

    My daughter and I also have our own smoothie 12oz jars and the ingredients are not the same. My smoothie has glycerin, cetearyl alcohol, chloride, polysorbate 60 among other ingredients not listed in her jar. It is clear thy have changed the ingredients. The smell is even different.

  • RB says:

    I like to buy ahead when I see a good price. Because I do that I started to notice how different the product was from bottle to bottle. One bottle, my hair would be gross and oily and when I get to another bottle it would be great and soft. I read ingredients on both and they were 100% NOT THE SAME. They need to stop lying. My hair knows when you're lying.

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