**Response from SheaMoisture after the jump**
CN commenter, Tinycurls, straight up #Matlocked the situation, so I headed over to BootsUK to check it out. I grabbed the only SheaMoisture product in my arsenal (Coconut Hibiscus Curl and Style Milk) and compared the ingredients on my bottle to the ingredients on the site (click image to enlarge):
Original Article– 11/24/2015
SheaMoisture Curl Enhancing Smoothie?
So, when I heard that SheaMoisture Curl Enhancing Smoothie was now being sold in a family size jar, I knew that was the size I needed-because my hair loves it. I went to Walmart and purchased the family size and immediately knew something was amiss when I opened it. It had the consistency of the Curl and Style Milk (Huh!? What!?), it was runny, not thick and creamy. I assumed something was wrong with it and no way was I putting it on my hair. I took it back to the store because I was sure it was a bad batch-I mean it just had to be. To my surprise and chagrin all of the family sizes on Walmart’s shelf had the same consistency when I shook the jar.
I was absolutely confused, so I compared the ingredient labels on the regular and family sizes. The ingredients were exactly the same and in the same order. But clearly it’s not the same product. I can only assume the ratio of water to the remaining ingredients has changed. But there was nothing saying new formula on the container.
What is a girl to do?! SheaMoisture is playing with my emotions. I was sure I was getting four more ounces of thick and creamy goodness for my hair for only one dollar more, but nope!
opportunity to provide necessary clarification. First, SheaMoisture
has championed natural hair and earned the love of our community by staying
true to using the highest-quality ingredients and formulations for our
communities, thus ensuring our products most effectively meet your needs.
That has been and will always be our formula for success. So, we have not
and do not plan to change our formulations on the Smoothie because it just
works great for the need states of our communities here in the States.
Second, we’re always happy to answer questions about our products and encourage
members of the SheaMoisture community to come to us with issues, concerns,
praise and suggestions alike about our products. We consider this
feedback an essential part of our relationship with our community – as
listening to and acting on your needs is how we founded our company and is what
continues to drive everything we do. Unfortunately, we were not contacted for comment/input re:
the questions/claims posed in these (original or updated) posts. Still,
we have a responsibility to our community to ensure accuracy over
assumption. So, third, we assure you that we haven’t changed our
award-winning SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie formulation
now being sold in family-size at Walmart. The family-size is the same
formulation as the other sizes, but super-sized for more value because that’s
what our community asked of us. Because our Smoothie contains natural and
certified organic ingredients, at times the texture, color and consistency may
understandably vary due to factors including storage conditions and
temperatures. This is consistent with many natural products, and the
efficacy remains. We’re constantly amazed by and appreciative of the love
for our Smoothie and the creative ways our community uses it. So, it’s
here to stay – using the same beloved family recipes from our Grandma Sofi.
re: the US v. UK labels…with our entry into new global markets, we continue
to innovate with the utmost quality, performance and naturals compliance
possible. As we service our community in the EU, we are taking that same
approach – using the same culturally authentic ingredients.
However, unique climatic conditions, need states and European Union
registration guidelines that exist across the pond (and which differ from U.S.
FDA guidelines) require that we make some tweaks to be mindful of these
regulations/considerations, while also ensuring that we are delivering the
efficacious products our community deserves and expects. So, while we
love #Matlock, there is no mystery here. Different countries. Different
local considerations. Same ingredients. Same efficacy and impact. As we
approach 25 years of doing what we love for the community we love, our family
will continue our proud tradition of making the highest-quality products
possible with natural, certified organic and ethically sourced ingredients and
doing what we do best – serving our SheaFam with only the best…wherever they
From your comments below, it is clear that some consumers feel that their experiences with SheaMoisture products have changed.
Now that we’ve heard back from the brand, what say you?