Issa Rae & Ayesha Curry 

Black women spend a lot on beauty products- $7.5 billion annually– to be exact. Yet, we are grossly misrepresented in beauty advertising. In fact, a survey from 2015 found that of all the fashion advertising done for Spring and Summer, 85% of the models were white, and just 5% black. Hold the mascara! However, we can’t ignore when certain cosmetic giants get it right. Enter CoverGirl, who has been consistently using black models for years. When news broke of Issa Rae and now Ayesha Curry being added to the prestigious CoverGirl list, we decided to highlight some other CG beauties, past and present, who have represented us well!


Actress Zendaya
Singer/Actress Janelle Monae

Actress/Singer/Rapper Queen Latifah

Singer Rihanna

Model-preneure Tyra Banks
Singer/Actress Brandy

Model/Actress Eva Marcille 

America’s Next Top Model Krista White

Model Sheila Johnson

Who is your favorite CoverGirl?
Erickka Sy Savané is managing editor of, a wife, mom, and freelance writer based in Jersey, City, NJ. Her work has appeared in,,, and more. When she’s not writing…wait, she’s always writing! Follow her on Twitter, Instagram or