Black women spend a lot on beauty products- $7.5 billion annually– to be exact. Yet, we are grossly misrepresented in beauty advertising. In fact, a survey from 2015 found that of all the fashion advertising done for Spring and Summer, 85% of the models were white, and just 5% black. Hold the mascara! However, we can’t ignore when certain cosmetic giants get it right. Enter CoverGirl, who has been consistently using black models for years. When news broke of Issa Rae and now Ayesha Curry being added to the prestigious CoverGirl list, we decided to highlight some other CG beauties, past and present, who have represented us well!
