The McClure twins with mom Ami

By Mwabi Kaira

Ami and Justin McClure rose to YouTube fame when a video of their adorable twin girls Ava and Alexis went viral in 2016. Their family has recently expanded with the addition of son Jersey. Ava and Lexi have become little superstars appearing on The Ellen DeGeneres show and walking on fashion runways and their parents are behind the girls popular YouTube channel – McClure Twins Family documenting their family life as they grow up.

In a recent vlog, Ami talked about how she is tired of this climate of hair shaming. Commenters leave messages on their videos about Ami fixing her daughter’s natural hair but wearing wigs. They have issues with it, saying, “how can you teach your girls about hair and you don’t love yours,” when that couldn’t be further from the truth…


The McClure Family
Both pregnancies were not kind to her body, she had hyperemesis gravidarum which is a morning sickness so severe with symptoms that can include severe nausea and feeling faint or dizzy when standing. It can also cause persistent vomiting, which can lead to dehydration. This condition can require hospitalization and treatment with IV fluids and anti-nausea medications.

Ami got her nutrients through a picc line (catheter) for the first 6 months of her pregnancy with her twin girls and lost 21 pounds. Her body was completely depleted of all nutrients. Her eyelashes fell out, her fingernails were non-existent and her hair was not the healthy hair she had pre-pregnancy. She went through a similar experience during her pregnancy with her son Jersey.

Ami’s hair pre-pregnancy 
Before and after Ami’s shave 
Even though Ami’s hair is growing back, she doesn’t like how it is coming in, especially her edges. Justin shaves Ami’s hair off in the vlog because Ami wants to start afresh. 
After the cut, Ami talks to Ava and Lexi and teaches them a valuable lesson. She tells them, 

“Hair is not everything. I hope you take care of your hair so that you have healthy hair, but hair is not everything. Hair doesn’t make you a person and what makes you a person is who you are.” 

She then reveals her new shaven head to the girls who think her new haircut is awesome.

Ami had a beautiful age appropriate conversation with her girls and we applaud her for it. Hair is simply an extension of us all and there are far too many stories of girls growing up to be women with hair hang ups because much of their self-worth is tied to their hair. Ami chose to share her personal story because she felt it was important and hopes it will not only help her daughters, but help women everywhere to remember that they are not their hair.
Watch Ami’s transformation as well as the sweet conversation with her girls!
What do you think? Does Ami look like a total baddass? Should women stop wig-shaming other women for their hair choices?
Mwabi Kaira is an African girl navigating her way in an American world.  She is of Zambian and Malawian heritage and moved to the USA in 1993.  Writing has been her passion since she could put a sentence together on the page. Mothering her sons is her pride and joy.  She has been an avid runner since 2013 and has run 10 half marathons and a full marathon.  Keep up with her at