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How Ase Beauty is Changing the Story for Women of Color in Clean Beauty and Beyond

By September 21st, 2021No Comments
How Ase Beauty is Changing the Story for Women of Color in Clean Beauty and Beyond
IG @mybeautifulafrica_
By Tyshia Ingram of ASE Beauty

At Ase Beauty, makeup is just the beginning. We are a sisterhood. A tribe that’s dedicated to empowering and uplifting women of color. We believe that inside each of us is the power to change our lives and our world. And in order for us to show up as the best versions of ourselves, we have to take control of our health, our bodies, and our lives. Starting with clean beauty.

Who We Are

On the surface, ASE Beauty is a clean beauty brand giving women just like you, natural makeup and skin care products they can look good in and feel good about. But, our true mission is much more than skin deep. We’re a lifestyle brand. Committed to helping women of color make healthier choices, live happier lives, and embrace all the things that make them unique. ASE Beauty is beauty, community, wellness, and empowerment.

Why We Believe in Clean

Every single day we are confronted with so many harmful chemicals and toxins that can wreak havoc on our health and well being. For women of color, everything from the environments we live in, to the healthcare we receive, to the products created for us, increases our risk and exposure. Clean beauty and lifestyle is the way we take control.

Clean is conscious. It’s being aware, intentional, and thoughtful about your choices. It’s taking charge, accessing your power, and using it for the well-being of your community and yourself. For women of color, clean beauty is an act of resilience. It’s a declaration that we’re showing up for ourselves and each other. Ase Beauty is leading the way.

How We’re Changing the Story

For women ready to use their power for change, ASE Beauty is here to show you how. We’ve made it our mission to help women of color on their journeys to living cleaner, healthier lives. Here’s how we’re showing up for you:

  • Clean Beauty – We believe you should never have to compromise your health for your makeup. Through clean beauty, we focus on natural ingredients for products that look good and are good for you.
  • Education – Knowledge is power. We start with clean beauty, but that extends well beyond our lipstick. We’re sharing everything you need to know about products, ingredients, how to read labels, and more so you can make the best decisions for your body.
  • Holistic Health – Clean is a lifestyle. It’s not only what you put on your skin, but what you eat, what you consume (physically and mentally), and how you’re taking care of your body. We’re guiding you through what it means to truly nurture your mind, body, and soul so you can live a healthier life.
  • Wellness – Taking care of YOU. From self-care to self-love, we’re about giving women of color the space to center themselves. For centuries, we have taken care of everyone except ourselves and that changes today. We’re encouraging and empowering women to practice wellness in every area of their lives.

Through clean products, powerful stories, and detailed education we’re changing the story for women of color. This is the beauty and life we deserve. Join us.



Tyshia Ingram is a clean beauty enthusiast who currently serves as Beauty Editor at ASE Beauty, a clean beauty lifestyle brand for women of color. Enjoy more beauty tutorials on ASE Beauty’s Instagram.

Find more articles about clean beauty on, HERE!

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