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What is a Hair Conditioner?- Moisturizer vs Emollients

by Tonya McKay Marketing statements for hair conditioners contain a variety of terms to describe the properties of the products in a manner that is enticing to consumers. Included in these are familiar words such as: emollient, moisturize, seal, penetrate, repair, and condition. Ingredient savvy consumers often seek to attribute specific properties, such as “emollient” …