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product claims - Curly Nikki

Understanding What Hair Product Claims Really Mean

By Curly Nikki No Comments

via TheBeautyBrains Cosmetic companies (at least in the United States) are prohibited by law from making false claims. However, that doesn’t mean that they can’t make claims that sound amazing and wonderful, even though they are not that meaningful. Understanding what claims really mean and what kind of evidence is required to support them can make you a smarter shopper….

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