Burning eyes, nosebleeds and chest pain—these are just some of the symptoms that stylists experience when they perform certain Brazilian keratin treatments on clients. When Brazilian keratin treatments first appeared in salons, they took consumers by storm. Everyone wanted to try the revolutionary treatment from Brazil that worked miracles, transforming even the tightest curls into loose, silky strands.
The Brazilian Blowout, one of the biggest name brands for Brazilian Keratin Treatments, is a 90-minute long procedure aimed at smoothing the hair with a “Brazilian super nutrient complex.” Using keratin, the blowout is supposed to build a protein layer around the hair, leaving it frizz-free and in healthier condition than before the treatment. The effects of Brazilian keratin treatments are supposed to last about twelve weeks, but the glamour lasted only till 2007, when “Allure” magazine released an article exposing the presence of formaldehyde (a human carcinogen) in the Brazilian Blowout treatments. Ever since, more and more stylists and consumers have been skeptical of Brazilian keratin treatments, specifically the Brazilian Blowout products.