Lupita Nyong’o announced yesterday news of a new campaign with Tiffany & Co. Nyong’o will make history, as this is the first time Tiffany & Co. has ever used a celebrity for its campaign in the brands 179 years of existence.
Newly appointed creative director at Tiffany & Co., Grace Coddington weighed in on this new partnership. “The goal in casting the ads was to ‘find people who are beyond the average celebrity’ and who ‘have to have more to them’ rather than cast any old Kardashian/Jenner.” Lupita Nyong’o will be joined alongside Elle Fanning and models Christy Turlington and Natalie Westling starring in the new “Legendary Style” campaign. While there’s limited details on what all the campaign will intel, it’s great to see Nyong’o as the face of a brand that has been equated as a standard of beauty within the women’s fashion industry for nearly 200 years. What are your thoughts on this new partnership?