You’ve asked and it shall be received! Back in 2016, Aaliyah fans petitioned M.A.C. Cosmetics to create an inspired collection on her behalf. This campaign spearheaded immediately after M.A.C. announced its Selena-inspired collection was coming soon.
The petition read, “We want M.A.C. to be the first brand to reintroduce Aaliyah’s legacy to the world in a format that it has never been given before. Aaliyah’s brother Rashad Haughton says that Aaliyah was a big fan of M.A.C.” He also goes on to say, that he “approves of the idea for a limited edition collection by M.A.C for her.”
After years of tweeting #AaliyahforMAC, yesterday fans were ecstatic to learn M.A.C. announced the late icon’s inspired beauty collection, set for summer 2018 release. After only 6 hours of the post debuting on Instagram, it was viewed by almost 300,000 people.
This one in a million songstress’ campaign was also supported by Aaliyah LLC, and her close friend Missy Elliott. Fans and beauty lovers all around are looking forward to seeing the collection. The campaign mentioned they hoped to see “eyeshadows, lipsticks, lipliners, lip glosses, contour & highlight, beauty powder, false lashes, eyebrow pencils.”
Aaliyah is truly one in a million — an unstoppable icon whose groundbreaking work in R&B music and film inspires us all. Today we join her countless fans in celebrating her with the announcement of the M·A·C Aaliyah collection. You made it happen! Stay tuned in 2018. #AaliyahforMAC @aaliyah_haughton_official