By Michelby Coco Whitehead
This sounds like a no-brainer, but it really is something that you must be certain about. For example, potential customers will come to you looking for services that you don’t necessarily offer, but could offer. Let’s say you are a hairstylist that specializes in natural hair, but a client wants you to do a lace front installation. If that’s not your lane, don’t go there. Be confident enough to know that giving a referral will not cause you to lose out on anything.2. Your ideal client.
You cannot service everyone who has a need for what you offer. You’re probably thinking ‘Huh? That doesn’t make sense.’ However, every bride is not interested in spending $10,000 on wedding decor. Some brides prefer to be frugal, and that’s okay. So, if you want to sell high-end services, target customers with higher earning potential. In turn, this will allow you to market your brand to the right clients for you.
The marketplace is so much bigger than your hometown, so brush up on your computer skills! You can reach more potential customers by offering products and services virtually. Many entrepreneurs are also presenting workshops and empowerment conferences online.4. Pick a payment system.
5. You don’t need to hire a business coach immediately.
Listen, I know social media is flooded with amazing business gurus who have incredible platforms, but take your time when choosing a coach. If you have your eye on a coach, take advantage of his or her Facebook group first. This will allow you to see how knowledgeable and sincere that person is.6. Network your butt off.
7. Celebrate your accomplishments.
Celebrating the little victories in your entrepreneur journey will motivate you to stick to what you started, even when business isn’t booming!