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This Teen’s Subscription Box is Boosting Self-esteem in Young Black Girls!

This Teen's Subscription Box is Boosting Self-esteem in Young Black Girls!
Journi Prewitt & the Black Butterfly Beautiful Subscription Box

 By Winnie Gaturu

Prewitt is no ordinary teenager. She is an entrepreneur who has turned her love
for reading into a business. What stands out about her business model is her
passion to empower young black girls and raise their self-esteem while
increasing their interest in reading. Initially, Journi used to give her 6 year
old cousin books and gifts and had no plans of starting a business. However,
her godmother encouraged her to make the gift boxes available to all girls and
that’s how
Butterfly Beautiful
was born.  


This Teen's Subscription Box is Boosting Self-esteem in Young Black Girls!

Butterfly Beautiful, simply put, is a box of self-love and confidence.  Prewitt comes up with a theme for each month
and assembles items that fit the theme. Each box is custom-made depending on
the age-group of the receiver. The star of the box is a book that is written by
a woman of color or where a woman of color is the main character or both. The
book is accompanied by small trinkets, make-up, décor, jewelry, positive text
and imagery or anything that matches the theme that month. All these items are from black-owned companies. To get this box, you can choose between a three
month, six month or 12 months subscription. You can also purchase a one-time
box. The prices vary depending on the length of service. Initially, the
subscription box targeted girls aged 4 to 16. However, it has extended to 21
years of age. 
this business has not been an easy task. Journi has had to balance her school
work and business all at the same time. She also had to sacrifice some things
along the way. For instance, she gave up cheerleading in a bid to create more
time for her business. However, she feels that leaving an impact in the lives
of young black girls and boys is worth it. To her, this is not just a
subscription box, but it’s an empowering and eye-opening experience. It helps
black girls know their value, boosts their self-esteem and gives them the
confidence they need to chase their dreams.

This Teen's Subscription Box is Boosting Self-esteem in Young Black Girls!

seeing the positive impact her subscription box was making in the lives of
young girls, Journi decided to expand her business and cover the young black
boys too. Her subscription box for the boys is called Black Dragonfly. She told the Chicago Tribune:

created the boys box to teach boys that being an athlete, actor or reality show
star isn’t the only option for success. I wanted them to know that they can be
CEOs and billionaires.”
has already sold hundreds of boxes and she still has many ideas to expand her
business and leave an impact on many more lives. For instance, when she goes to
college, she plans on expanding her business to cover college students with a
box called the “Butterfly Destination.” This one will have things
that college students need, like coupons for food, groceries and books. As her
business continues to grow, she will certainly change the lives of many,
especially young black boys and girls. 

This Teen's Subscription Box is Boosting Self-esteem in Young Black Girls!
A happy subscriber shares on the Black Butterfly Beautiful IG
What do
you think about the Black Butterfly Beautiful subscription box?

Winnie Gaturu is a writer, tech lover, mom, wife and student from Nairobi, Kenya. During her free time, she loves trying out new recipes, diy projects, filling in crossword puzzles and spending time with her family. You can catch up with her on

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