CURLDAZE Hair Care
CURLDAZE Hair CareNaturally Glam Spotlight: Robyn Atwater
Meet Robyn Atwater, a mom, wife, and the founder of CURLDAZE Hair Care, where she’s bringing her expertise and passion for natural hair to the masses. Born in Columbus, OH, she moved to Atlanta, GA as a teenager and now calls Los Angeles, CA home. On Instagram, you can find her sharing all things curls and community at @curldaze and @curldazehaircare. You can find CURLDAZE products at Walmart, CVS, Amazon, Target, and more!
How long have you been natural? What was your hair journey like? Did you Big Chop?
I’ve been natural my entire life! For many years, I was a straight natural, but I transitioned from heat damage in 2013. I didn’t do the Big Chop, but my transition taught me how to truly care for and appreciate my curls.
How does your routine differ from the early days to now?
When I began my curl care journey, I experimented with countless products to figure out what worked for my different textures. I relied heavily on rod sets and spent a lot of time (and money!) on trial and error. Now, with products I’ve formulated myself through CURLDAZE Hair Care, my routine is so much simpler and more streamlined.
What’s your biggest tip for length retention?
Keep your hair moisturized! Dry hair is prone to breakage, which can significantly slow down your progress.
What’s your number-one favorite hair product you can’t live without?
The CURLDAZE Creamy Curl Styler! It’s a miracle product that works for everything—from slicking back hair to creating the perfect wash-and-go or a beautifully defined braid-out.
What’s your wash day routine like?
I start with a thorough rinse to remove as much product buildup as possible. Then, I cleanse with the CURLDAZE Silky Hydration Creamy Shampoo followed by the Detangling Conditioner, which is amazing for melting tangles. When I have time, I use the Intense Deep Conditioning Masque for an extra boost of hydration. I usually finish with the Ultra Moisture Creme and Daily Shine & Repair Spray, then style my hair into a loose bun or braids. Lately, as a new mom of two, I’ve had to simplify my routine even further!
What’s your nightly routine to maintain curls?
At night, I apply the GroDAZE Hair & Scalp Booster, gather my hair into a pineapple, and put on my bonnet to keep my curls protected.
How often do you shampoo?
Depending on the style I’m wearing and the time I have, I wash my hair either weekly or biweekly.
Do you detangle before or after getting in the shower?
I usually start detangling in the shower because wet hair detangles much more easily. The CURLDAZE Detangling Conditioner makes this process so much smoother.
If your hair was breaking, what would be your first move? Second and third?
First, I’d use the Intense Deep Conditioning Masque to add moisture and strengthen my hair. Then, I’d give myself a good trim. Lastly, I’d apply the Silky Hydration Leave-In Conditioner, Ultra Moisture Creme, and Daily Shine & Repair Spray, style my hair into twists, and leave it alone to give it time to recover.
What products do you recommend for growth?
The GroDAZE Hair & Scalp Booster is my go-to! This oil is based on a formula I created years ago during a period of severe hair loss, and it completely transformed my hair. Powered by ingredients like Fenugreek, Caffeine, Rosemary, and Castor Oil, it’s perfect for promoting growth.
Any advice for new naturals or jaded OGs?
Don’t give up on your hair! Sometimes it feels like people don’t want to invest the time and energy needed to truly get to know and care for their hair. Yes, it does take effort, but so does maintaining any other non-natural style. Our hair is powerful and capable of so much beauty. When you nurture and love it, your hair will thrive beyond your expectations.
How long did it take to develop your products, and how do they stand out in a saturated market?
It took me five years to develop and launch CURLDAZE. Prior to that, I worked as an influencer, trying so many natural hair products on the market. What I found was that many of them didn’t deliver on their promises. I knew I had to create products that really worked—ones that add moisture, definition, and shine, all while leaving hair healthy. The difference is in the results.
Where can we find you and how can we support you?
You can find CURLDAZE Hair Care in Walmart, CVS, Amazon, Target, and more! Supporting CURLDAZE means supporting Black-owned brands, and by doing so, you’re helping to pave the way for future innovators. I’m so honored to continue the legacy of our ancestors, and your support means the world to me.
IG: @curldaze
Hair Care IG: @curldazehaircare
