Kim Kardashian Styles Chicago West’s Hair with Camille Rose | Beyond Beauty
by Nikki Walton
There are moments that don’t try to go viral but do anyway, because they are saturated with an intimacy, a realness you can detect, even if only subtly. In a recent TikTok, Kim Kardashian stands behind her daughter Chicago, before school, gently working through her curls. The products are familiar to us in the natural hair community, Camille Rose’s Curl Love Moisture Milk and Curl Maker Conditioning Custard (the pride we felt in seeing that!), but it’s not the products that caught our attention.
Kim’s “my favorite thing to do in the morning is…” had a little bit of that Michael Jackson “touring is the best” energy… said with Love, but also with the quiet understanding that it’s a whole thing. Moms know. We know, girl.
Mornings are hard for many of us. For the best of us. They’re even harder when you have to get little sleepy ones dressed. And even harder when that little sleepy one has a head full of curls. Curls are the best. But they take a loving heart, and a patient hand. Kim showed both, with the lightness about it all I could feel in the short interaction. I love doing my daughter’s hair, but I don’t love doing my daughter’s hair. Am I right? It’s a gentle but very real back-and-forth between wanting to be done with styling it, and actually living in the moment. Creating those memories. Savoring life.
It helped me when I stopped seeing my daughter’s hair as something to race through. But seeing it as the moment of arrival. A moment to build connection. We listen to music during that time (she’s into CDs now). We laugh. Tears still come, tho. Mostly me! Her hair is waist-length! I had to stop racing through everything in my life. Going slowly, even when in a hurry… is the only way to live. Feeling God, even when life is busy… is the only way to live! Oh, and NONE of this happens before school mind you, lol. She wears her hair in twists, and we save the bonding for the weekends!
Midway through the routine, Kim shares that she learned how to do hair from her grandmother (me, too!), and that Kris Jenner once styled her hair the same way. Now she’s the one parting (and re-parting, and parting again), smoothing, and defining, continuing something that didn’t start with her and won’t end with her. A whole full circle moment. Chicago watches, waits, then lights up at the end, smiling, flipping her curls, fully pleased with what she sees. Universal Love.
“This is exactly what Camille Rose was made for,” said founder Janell Stephens. “Real routines, real care, and the moments that get passed down from one generation to the next.”
For over a decade, Camille Rose has built its name on that kind of intentional care. The brand, which is fully Black-owned and rooted in ingredient-conscious formulations, has remained a steady presence in the natural hair space, found everywhere from Target and Ulta to Walmart, Sally Beauty, Whole Foods, and CVS.
The products featured in the video reflect that philosophy:
Curl Maker Conditioning Custard ($19.79) blends marshmallow root and agave to define curls while minimizing frizz, offering hold without stiffness.
Curl Love Moisture Milk ($15) uses macadamia nut oil and vanilla to soften, strengthen, and support moisture retention, helping reduce breakage over time.
But beyond ingredients and price points, beyond social media and this new brave world, what stood out in this moment was the beauty of presence. The power of just showing up. Again. And again. Through fatigue, and uncertainty, and work schedules, and stress, crashouts, and meltdowns. Hidden tears. Moments of heavy defeat. Showing up anyway. Before school with a smile. That memory is repeating itself without announcement. A child seeing herself, and liking what she sees. Loving herself. Loving her hair even though it may look different from those around her. You can’t manufacture those moments. Campaigns can’t create that.
