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L’Oréal Just Brought 7 Major Hair Brands Together for Textured Hair

By Team CurlyNikki

Seven major hair care brands. Two days. One mission: better textured-hair education.

L’Oréal’s Texture Mastery Pro event wrapped yesterday, October 8, 2026, following a two-day program at the company’s new L’Oréal Academy East in Hudson Yards, New York City.

Part of L’Oréal Professional Products Division’s ongoing THE TEXTURE OF CHANGE initiative, the event brought together seven professional hair brands under one roof: L’Oréal Professionnel, Redken, Color Wow, Matrix, Mizani, Kérastase, and Biolage. The initiative aims to close a longstanding gap in professional beauty education: the lack of comprehensive training for stylists working with curly, coily, and textured hair.

What Did the Event Focus On?

The October 7-8 program was designed around hands-on education, expert discussions, and advanced styling techniques for textured hair.

The announced lineup included celebrity hairstylists and educators Tippi Shorter, Kendall Dorsey, Rachel Redd, Leysa Carrillo, Michelle O’Connor, and Ashley Brown.

The scheduled classes covered everything from curl-focused color techniques and dimensional highlights to personalized texture care, cutting, and styling.

L’Oréal also highlighted its broader work with the Texture Education Collective, which has advocated for stronger textured-hair training in cosmetology schools and licensing standards.

Why This Matters

For decades, women with textured hair have struggled to find stylists trained to work confidently with their natural texture.

And while curly and coily hair have become increasingly visible in beauty advertising, professional education hasn’t always kept pace.

L’Oréal’s initiative reflects a growing effort to make textured-hair expertise part of mainstream salon education rather than a specialty.

Our Take

Back in the day, finding someone who actually knew what to do with our natural hair could feel like a whole research project.

All these years later, and we’re still having conversations about textured-hair education.

We’ve come a long way, but there’s a difference between celebrating curls in advertising and making sure the person standing behind the salon chair knows how to care for them.

I’m glad to see this kind of investment in education.

Now I’d love to see it become the standard, everywhere.

Because knowing how to care for textured hair shouldn’t be an advanced specialty. It should be part of the foundation.

Sources: SalonCentric’s official event announcement and The Tease’s coverage of Texture Mastery Pro.

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